Once you master the art of generating leads via Facebook, the rewards can be substantial. Leads generated via the social media platform can boot sales and help you enhance your expertise. If you are wondering which steps you can take to create leads through Facebook, read on.
Is your business page optimised?
One of the first things you should do is optimise your business page. Make sure all relevant contact details are present and correct so Facebook users can get in touch with you when they need to. By providing all the necessary details, you can avoid missing out on sales. Tell users how they can get in touch with you via the phone and e-mail, and don’t forget to add your opening hours and physical address if relevant. Add your website URL as well as a call to action.
Engage with your audience
Make sure you engage with Facebook users. Reply to the comments they add to your posts and ask them questions to stimulate conversation. This can help you build trust and bring customers closer to your brand. When users interact with your posts, they are more likely to see your future posts in their feed.
Less is more with links
Don’t add links to every Facebook post you make as you could be penalised by the social media giant. It’s wise to add links to every three posts or so. Concentrate on posting useful, engaging content which encourages to learn more about what you have to offer. Facebook Ads Manager gives you the valuable opportunity to create sponsored ads to target users who you think might be interested in your products and services and can introduce them to people who may have never encountered your brand otherwise. Split testing can also help you find out more about how your lead generation attempts are faring, whilst Facebook Pixel enables you to connect your ads to Google Analytics. This tells you which ads you should continue with and which ones you need to change or pause.
Consider using an influencer
More and more companies are feeling the benefits of working with influencers who create videos showcasing their products and services. Influencers have the trust of many young people in particular and their opinions are generally held in higher regard than conventional celebrities. A digital agency can help you make the most of Facebook lead generation opportunities.
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