If you are to meet your targets in 2019, increase customer reach and drive sales, it’s incredibly important to ensure your website is up to scratch. There are a number of key areas to consider when it comes to good website management, so read on to find out more about what makes a good website and how to ensure your online space delivers results this year. By following these tips, you can transform a good website into a great one.
It’s vital that your homepage meets a certain standard if you are to win over new customers and retain existing ones. Your homepage is often the first thing your customers see when they encounter your online presence for the first time. It should be inviting, uncluttered and provide a great user experience. Customers are likely to go elsewhere very quickly if they are unable to find the information they are seeking with ease. Your site also needs to load quickly and feature no broken links. Your visitors should also be able to access your contact details within no more than a single click.
Credibility and truth
The information featured on your site should be useful, accurate and true. From the outset, you need to give customers good reasons to trust you and purchase your products and services. Make sure your branding remains consistent throughout your website, and include logos from trade bodies if applicable. Make sure your copy is clear and coherent, includes genuine reviews and testimonials and feature case studies on your site. You should also update your blog frequently. By ensuring all of the above are in place, you can convince customers that you are a credible brand worth doing business with.
Technology and performance
It’s important to make sure all of the technical features your budget can stretch to. As technology develops so quickly, what looked fantastic five years may not be so impressive now. Your site must be optimised for mobile performance and load at an acceptable speed regardless of whether it’s being viewed on a smartphone, laptop or tablet. It should display differently on mobile devices than laptops and desktops so users don’t have to squint to read the content on it. Your site should also have an SSL certificate so users don’t have to worry about security when browsing and inputting their data.
Make sure your content has been optimized for search users and use analytics to see how your site is performing. Make sure your Google search console data has been audited for the past six months of activity and that it has been migrated to HTTPS. You need to ensure you are researching and using keywords that are relevant to your business. Choose keywords that people are likely to search for when they are looking for your kind of products and services. Think about what you do and where you do it and use a keyword research tool that will help you identify effective terms that don’t have a great deal of competition. When you search for your keywords in Google, you will normally see a list of suggested keywords on the results page – make sure you include these in your content too. You also need to ensure that the articles and blogs that you are creating are interesting, informative and relevant to your business. If you don’t have time to create such content, you can enlist the services of a digital agency who can help you achieve the results you desire and gain a deep understanding of your industry as well as your specific business.