There is growing anticipation over what 2019 will bring to the digital marketing arena. Let’s look at some of the trends digital marketing experts think will define the coming year right now.
Chatbots and voice search
Brands are under increasing pressure to enhance the way that they interact with their customers online. It’s thought that chatbots will become even more sophisticated in 2019 and could come to replace call centres. Voice search is becoming increasingly more prominent, and this looks set to continue. Augmented reality apps seem set to grow in popularity next year, with the data collected during AR experiences being of high value to marketers.
Companies are becoming increasingly adept at predicting the behaviour of their customers. It’s not enough for businesses to simply put their products and services online and expect purchases to be made. They now need to catch people when they are researching products and services, are looking for advice on particular topics and when they are looking for the right place to make a purchase. There is now a greater emphasis on predicting user requirements rather than simply reacting to their needs. Google Ads is enabling marketers to actively target people who are likely to make a purchase based on their search activity and is to introduce product price benchmarks that will help marketers offer the best value on the market. It is hoped that Google Ads will help marketers to stop wasting their marketing budgets on products which are declining in popularity.
Other trends set to dominate 2019
It’s thought that more hefty fines for those failing to comply with GDPR will be handed out in 2019, and it’s predicted that more big-name brands will go under as Amazon and Apple continue to increase their market share. This means companies need to work harder to differentiate themselves from the competition if they are to survive. Trends such as dynamic pricing and fully automated analysis are likely to increase in prominence in 2019, with personalised highly-targeted TV ads also becoming more common.