If you are to meet your targets in 2019, increase customer reach and drive sales, it’s incredibly important to ensure your website is up to scratch. There are a number of key areas to consider when it comes to good website management, so read on to find out more about what makes a good website and how to ensure your online space delivers results this year. By following these tips, you can transform a good website into a great one.

Your homepage

It’s vital that your homepage meets a certain standard if you are to win over new customers and retain existing ones. Your homepage is often the first thing your customers see when they encounter your online presence for the first time. It should be inviting, uncluttered and provide a great user experience. Customers are likely to go elsewhere very quickly if they are unable to find the information they are seeking with ease. Your site also needs to load quickly and feature no broken links. Your visitors should also be able to access your contact details within no more than a single click.

Credibility and truth

The information featured on your site should be useful, accurate and true. From the outset, you need to give customers good reasons to trust you and purchase your products and services. Make sure your branding remains consistent throughout your website, and include logos from trade bodies if applicable. Make sure your copy is clear and coherent, includes genuine reviews and testimonials and feature case studies on your site. You should also update your blog frequently. By ensuring all of the above are in place, you can convince customers that you are a credible brand worth doing business with.

Technology and performance

It’s important to make sure all of the technical features your budget can stretch to. As technology develops so quickly, what looked fantastic five years may not be so impressive now. Your site must be optimised for mobile performance and load at an acceptable speed regardless of whether it’s being viewed on a smartphone, laptop or tablet. It should display differently on mobile devices than laptops and desktops so users don’t have to squint to read the content on it. Your site should also have an SSL certificate so users don’t have to worry about security when browsing and inputting their data.

SEO

Make sure your content has been optimized for search users and use analytics to see how your site is performing. Make sure your Google search console data has been audited for the past six months of activity and that it has been migrated to HTTPS. You need to ensure you are researching and using keywords that are relevant to your business. Choose keywords that people are likely to search for when they are looking for your kind of products and services. Think about what you do and where you do it and use a keyword research tool that will help you identify effective terms that don’t have a great deal of competition. When you search for your keywords in Google, you will normally see a list of suggested keywords on the results page – make sure you include these in your content too. You also need to ensure that the articles and blogs that you are creating are interesting, informative and relevant to your business. If you don’t have time to create such content, you can enlist the services of a digital agency who can help you achieve the results you desire and gain a deep understanding of your industry as well as your specific business.  

Once you master the art of generating leads via Facebook, the rewards can be substantial. Leads generated via the social media platform can boot sales and help you enhance your expertise. If you are wondering which steps you can take to create leads through Facebook, read on.

Is your business page optimised?

One of the first things you should do is optimise your business page. Make sure all relevant contact details are present and correct so Facebook users can get in touch with you when they need to. By providing all the necessary details, you can avoid missing out on sales. Tell users how they can get in touch with you via the phone and e-mail, and don’t forget to add your opening hours and physical address if relevant. Add your website URL as well as a call to action.

Engage with your audience

Make sure you engage with Facebook users. Reply to the comments they add to your posts and ask them questions to stimulate conversation. This can help you build trust and bring customers closer to your brand. When users interact with your posts, they are more likely to see your future posts in their feed.

Less is more with links

Don’t add links to every Facebook post you make as you could be penalised by the social media giant. It’s wise to add links to every three posts or so. Concentrate on posting useful, engaging content which encourages to learn more about what you have to offer. Facebook Ads Manager gives you the valuable opportunity to create sponsored ads to target users who you think might be interested in your products and services and can introduce them to people who may have never encountered your brand otherwise. Split testing can also help you find out more about how your lead generation attempts are faring, whilst Facebook Pixel enables you to connect your ads to Google Analytics. This tells you which ads you should continue with and which ones you need to change or pause.

Consider using an influencer

More and more companies are feeling the benefits of working with influencers who create videos showcasing their products and services. Influencers have the trust of many young people in particular and their opinions are generally held in higher regard than conventional celebrities. A digital agency can help you make the most of Facebook lead generation opportunities.

PIXEL HUT
Unlimited Graphic Design
www.pixelhut.com.au

There is growing anticipation over what 2019 will bring to the digital marketing arena. Let’s look at some of the trends digital marketing experts think will define the coming year right now.

Chatbots and voice search

Brands are under increasing pressure to enhance the way that they interact with their customers online. It’s thought that chatbots will become even more sophisticated in 2019 and could come to replace call centres. Voice search is becoming increasingly more prominent, and this looks set to continue. Augmented reality apps seem set to grow in popularity next year, with the data collected during AR experiences being of high value to marketers.

Enhanced targeting

Companies are becoming increasingly adept at predicting the behaviour of their customers. It’s not enough for businesses to simply put their products and services online and expect purchases to be made. They now need to catch people when they are researching products and services, are looking for advice on particular topics and when they are looking for the right place to make a purchase. There is now a greater emphasis on predicting user requirements rather than simply reacting to their needs. Google Ads is enabling marketers to actively target people who are likely to make a purchase based on their search activity and is to introduce product price benchmarks that will help marketers offer the best value on the market. It is hoped that Google Ads will help marketers to stop wasting their marketing budgets on products which are declining in popularity.

Other trends set to dominate 2019

It’s thought that more hefty fines for those failing to comply with GDPR will be handed out in 2019, and it’s predicted that more big-name brands will go under as Amazon and Apple continue to increase their market share. This means companies need to work harder to differentiate themselves from the competition if they are to survive. Trends such as dynamic pricing and fully automated analysis are likely to increase in prominence in 2019, with personalised highly-targeted TV ads also becoming more common.

PIXEL HUT
Unlimited Graphic Design
www.pixelhut.com.au

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